Ali Khawaja

Be fearless in pursuit of excellence.

I help people and organizations think clearly, grow deliberately, and build better things.

I believe excellence begins with attention: knowing yourself, reading the room, understanding the moment, and choosing your next move with care. My work is shaped by both reflection and strategy, by the inner work of becoming clearer and the outer work of building, leading, and serving well. Whether I am teaching, coaching, advising, speaking, writing, or building, the aim is the same: to help people move through complexity with courage, discipline, and humanity.

Educator

Teaching people to think, build, and lead for what's next.

Faculty at the American University of Sharjah. Beyond the classroom, I design and deliver learning experiences for organizations navigating strategy, technology, entrepreneurship, blockchain, and AI.

Strategy Technology Entrepreneurship Startups Blockchain AI
Coach

Coaching ambitious minds toward clarity, structure, and direction.

ICF-certified coach. I work with leaders one-on-one, and I train other coaches through ICF-approved programs.

Coaching
One-on-one coaching
Book intro call
ACC-level ICF-certified coach with 1,500+ hours of coaching. Working with high-performing executives, entrepreneurs, founders, and professionals.
Executive ADHD Founder Leadership
Coaching training
ICF-approved CCE
Browse programs
Continuing Coach Education programs for coaches deepening their craft and credentialing path. Delivered through 1Mind Academy.
Core Competencies in Practice · 10h CCE
Advisor

Helping founders turn ambition into action.

Strategic support for founders turning ideas, momentum, and opportunity into clearer execution.

  • 01Startup strategy
  • 02Business model design
  • 03Product strategy
  • 04Go-to-market and growth
  • 05Fundraising and pitch advisory
  • 06AI integration
Let's talk
Speaker

Conversations worth having.

A safe space for honest conversations about life, work, learning, entrepreneurship, and mental health.

Podcast · Host
Mental Health AE
A UAE-based podcast creating a safe space for honest conversations about mental health. The goal is to normalize these conversations through simple, human stories from guests across all walks of life. Together we can make a difference.
Podcast · Host
Talk to Ali
A podcast where I sit down with people I’ve met across entrepreneurship, startups, incubators, and the wider business ecosystem. The goal is simple: to learn from other people’s experiences, stories, and lessons along the way.
Writer

Making complex human experiences easier to understand.

Writing that brings clarity, empathy, and practical understanding to ADHD, mental health, growth, work, and relationships.

Understanding ADHD by Ali Khawaja, English edition cover
Book · Author
Understanding ADHD
Understanding ADHD: A Short Guide for Loved Ones is a short, relatable guide for partners, parents, friends, colleagues, and anyone trying to better understand ADHD.
Written with clarity and care, the book helps readers understand what ADHD can feel like from the inside, replace frustration with empathy, and support focus, routines, and relationships without blame or confusion.
Builder

Things I'm building.

Projects, ventures, and experiments in the real world.

F&B

Apps

xList app icon
App · iOS
xList
App Store
A collaborative task manager that gets out of your way. Projects with their own colors and sections, two views (groups and dates), AI voice input that parses plain language into tasks, priority filters, and live sharing with teammates by code.
xRiderGPS app icon
App · iOS
xRiderGPS
App Store
A GPS speedometer built for riders. Real-time speed, heading, altitude and weather on a live map, automatic trip logging with route and stats, Convoy Mode for group rides in real time, and offline maps so you can ride without a connection.
xBrick app icon
App · iOS
xBricker - Lego Collector
App Store
The serious LEGO collector's app. Scan any box by barcode or photo to add a set, see retail prices, minifigures, parts and ratings offline, connect BrickLink for live market values, and import a Brickset collection in one tap.
xLibrary by Bookends app icon
App · iOS
xLibrary by Bookends
App Store
A simple, beautiful way to organize the books you own, are reading, and want to read next. Search by title, author or ISBN, filter by rating or genre, view your reading stats, and share titles with friends. From the team behind Bookends.ae.
Prayer Time & Qibla Finder app icon
App · iOS
Prayer & Qibla
App Store
A beautifully minimal prayer times and Qibla direction app with an e-ink aesthetic. Times are calculated on-device using precise solar algorithms, the Qibla compass points to the Kaaba via GPS and spherical geometry, with 6 themes, Arabic and English support, and full offline use.
xLife app icon
App · iOS
xLife
App Store
A daily piece of wisdom on your iPhone home screen, no tapping, no scrolling, no noise. Choose from 8 curated collections covering life, stoicism, mindfulness, productivity, ADHD and more, or build your own list. Each widget cycles its list daily in shuffled order, with 10 themes, 40 fonts, and custom backgrounds.
Red Dial Timer app icon
App · iOS
Red Dial Timer
App Store
A visual focus timer with a bold red dial that winds down as your session runs. Set your focus duration, watch time disappear at a glance, and stay locked in without the noise of a busy interface.

Ventures

Hardware · Open source
xPrep
xprep.co
A portable Raspberry Pi device that creates its own offline WiFi network with maps, books, guides, tools, and learning resources available to anyone nearby. No internet, cloud, subscriptions, or apps required.
Project · Founder
Expat Prepper
expatprepper.org
An urban preparedness framework for expats, travelers, and globally mobile families. Expat Prepper brings together practical guidance, checklists, resources, and shopping lists across documentation, shelter, security, power, water, food, medical, finance, evacuation, and emergency planning.
Project
Dig Well
digwell.org
A clean water project funding reliable hand pumps and safe water access for communities in need. Dig Well supports rural families with durable wells, regular condition checks, and a transparent model where 100% of donations go toward digging wells.
Project
Wheel of Balance
wheelofbalance.org
A simple self-assessment tool for creating, tracking, and visualizing life balance. Wheel of Balance helps users reflect on what matters most, identify areas for growth, and set clearer goals across different parts of life.
Project
SKNR
sknr.cc
An AI-powered receipt scanning platform for modern restaurants. SKNR helps teams capture receipt details, customer data, and order totals in seconds, then automate WhatsApp follow-ups, review requests, and customer engagement from one simple dashboard.
Project
CamGrader
camgrader.com
A simple grading tool for educators to scan paper-based quizzes, capture answers, and review results quickly. CamGrader helps teachers grade assessments using their own device, reduce manual marking, and access useful performance data for students and classes.
AI Web Readiness logo
Project
AI Web Readiness
aiwebreadiness.com
A free scanner that grades how well a website speaks to AI agents. AI Web Readiness checks llms.txt, structured data, crawler permissions, content ratio, feeds, and citation signals, then explains exactly how to fix what is missing so your site can be discovered, parsed, and cited by AI systems.
Credentials

Trained, certified, and still learning.

A record of where the practice was shaped.

Certified by

  • International Coaching FederationICF Certified Coach
  • InthrfaceLEGO® SERIOUS PLAY®
  • IBM · Microsoft · Google · HubSpotIndustry
  • CryptoCurrency Certification ConsortiumBlockchain · C4

Studied at

  • American University of SharjahBSc · MBA
  • CaltechPost Graduate · AI
  • Wharton · Princeton · StanfordAdvanced courses
  • University of NicosiaBlockchain